Is your website truly mobile-friendly?

Responsive Web design by Wright Creative
Responsive Website Design (RWD) by Wright Creative

Wright Creative offers mobile friendly responsive web design solutions which can be fully-customised to suit your website.

Wright Creative is working in the next generation of websites and web design now, known as Responsive Web Design (RWD). Responsive sites that "respond" to the device being used e.g. tablet such as iPads or mobile smartphone such as Samsung or iPhone, etc. We can assure you this is NO MERE passing fad - the trend is that more people are using mobile devices to access sites and information.

We must not overlook this when creating new websites. FACT: 40% of Australian website use is now via mobile devices ONLY.* Google research. So projecting the right image on your website is more important THAN EVER. Plus, using correctly formatted navigation menus and having text that is readable on mobile devices (without the need to scroll or zoom), is becoming a big issue for many website owners.


A well-designed RWD site enables you to optimise your site experience across different screen sizes without creating multiple websites. By using flexible templates, CSS media queries, and JavaScript events, a responsive web design can respond to the viewport size of a device and adjust images, template layout and content visibility. You can even harness novel device capabilities such as dragging, swiping and other user-gestures recognised by touch devices. All of these CSS and JavaScript techniques can be layered onto a single file of HTML content, delivered to all devices. In addition to allowing marketers to leverage a single repository of content, responsive web design provides a number of advantages. Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content. Also, no redirection is needed for users to get to the device-optimised view, which can reduce load time. However, in order to create a truly great experience with RWD businesses need to have device specific strategies and design web content with the end user in mind.


From smartphones and tablets to laptops and television, 88% of all media interactions today are screen-based. Studies have shown how devices are being used throughout the day, either sequentially or simultaneously. While PCs are predominantly used to go online during working hours, tablet and smartphone usage have different peaks, e.g. smartphones during commute hours, tablets in the evening. Businesses that allow users to interact with their web presence in all circumstances and on all devices are able to generate more engagement. Understand how customers interact with your site today.

We will analyse the traffic on your website and get an understanding of where your customers come from; at what times they visit your site, what types of content they consume and especially what devices they use. A solid analysis will give you a good understanding of the status quo and will help you identify what areas to prioritise in the new design.

Adapt your value proposition to customer needs

Our analysis of your current website might give you hints, e.g. what a smartphone user is looking for versus a visitor on a computer or a tablet. You might learn that prioritising specific content on the mobile-friendly version of your website will improve conversion rates and drive incremental revenue for your business. The goal here is to ‘tailor’ and rearrange content for specific audiences rather than removing it and offer a stripped down version of your website. We are keeping the user in mind when designing device specific content – this is the key to crafting a positive experience for your customers. Measure, analyse and iterate

Successful website owners have always measured user behaviour to optimise content and improve user engagement. The same principle applies to multi-device websites. Most successful businesses with multi-device websites analyse interactions across devices and continuously improve their web presence depending on what they discover in future.


So that’s all very fascinating. But what does this cost?


(Please note prices may vary depending on site design, content needs, and complexity.


Prices are for website design and web development only and do not include any copywriting, or imagery such as photography, video or stock library images.
New/Startup website - static responsive site. No Content Management System. $2,000 to $2,500
Content Management System Website - responsive site $3,000 to $3,500
Sales Catalogue/Portfolio  website - responsive site $4,000 to $4,500
Business website - responsive site $6,000 to $7,500
Basic eCommerce website with Paypal as payment $4,500 to  $6,000
Complex eCommerce website with Paypal and Credit Card as payment $6,000 to $9,500
Gif Animated Banners (6 frames) $140
Flash Animated Banner (3 seconds) $220
Facebook coding and content management $120/hr. or fixed price per month
Other creative or web development work per hour $95-170/hr. depending on complexity
Facebook presence: ghost admin and ghost-posts. Minimum 6 months. $80/month
Web hosting from $33 per month
Unique IP address annually for a website to enable the security certificate functionality $125 per annum
Intallation of Security Certificates - Standard e.g. (GeoTrust QuickSSL) $220
Copywritings services $120/hr.
Other services not listed here may be included in your customised quote. Get started today!
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