Excel4appsStrategy, Branding Audit and Digital Design Consulting - Excel4apps / Corporate

Excel4Apps company brochure

Excel4Apps Excel-branded website headers

Excel4Apps Excel-branded value proposition

Notes

testimonials - likes "Wright Solution"

Excel4apps is a dynamic company offering a range of best in class Excel solutions for Oracle and SAP users.

However the company's stellar growth in a relatively short time, resulted a diluted branding which was somewhat haphazardly used across different media. It was recognised that the company website, and the brand in general did not accurately reflect the current company values and importantly the core offering was not easy for its sales staff to communicate.

In 2012 Excel4apps was poised for global growth - but how to manage the branding and marketing collateral?

Wright Creative was approached to work with Excel4apps, to conduct a brand audit and provide a structure for brand management, along with a host of marketing collateral that could be used to promote Excel4apps core offering and key selling propositions.

Our Sydney design consultants worked with the CEO to devise a Corporate Identity Manual, Powerpoint presentation templates, a 'look of the brand' including a usability guide, as well as digital design collateral used on the company's website.

Results

The results speak volumes as the company has gone from strength to strength, winning multiple industry awards and expanding with scalable marketing collateral created in our design studio and also seamlessly managed via close personal contact with the marketing managers jointly in the USA, and in Sydney.

Client feedback: "... great results, high integrity, creative"

"Steve is easily able to channel ideas and concepts into high quality deliverables that make each pixel count in communicating our value proposition. He is very responsive to our needs."
Michele Buson, Co-founder – Excel4apps

Shared in Excel4apps' social media: "Special thanks to @Steve Wright for collaboration and support on the project. Steve did an amazing job bringing our idea to life."
Excel4appsCompany Brochure - for Excel4apps 2014

Excel4Apps company brochure
Company Brochure for Excel4apps
As part of our ongoing work with our client Excel4apps, Wright Creative art directed & designed
Excel4apps' company brochure. Print-ready artwork was created in our Sydney design studio; brochures have
since been printed across the globe by the regional offices.

Client feedback shared in Excel4apps' social media:
"Special thanks to @Steve Wright for collaboration and support on the project.
Steve did an amazing job bringing our idea to life."

Excel4appsBranding Style Guide & Marketing Support - Excel4apps - SAP/Oracle Financial reporting

Excel4apps, innovative SAP and Oracle software developers, approached Wright Creative to find solutions to its significant branding challenges.

Initially this process began with a review of client's current branding and corporate identity. A 'branding system' was then created and provided to Excel4apps as an easy to use, 20 page corporate identity manual.

Here are some extracts.

The manual also includes various marketing presentation 'systems' – templates for use in cross-media channels (such as print ads, PowerPoint displays, trade shows etc).

Visit Excel4apps website.


Excel4apps

Excel4apps

Excel4appsTrade show sales device - Excel4apps - SAP/Oracle Financial reporting

The content as well as the format on the "gift box" - the gift of time - communicates Excel4apps' value proposition & benefits to prospects: "Save Time with Excel4apps".

(A simple 3D animation shown at right – no audio. Photo of the actual finished product below right). Concept artwork © Wright Creative.

amgicCube for Excel4apps by Wright Creative

View more of our recent work here or view the portfolio

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