4. TARGET AUDIENCE |
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| Tell us something about your prospective customers? (Demographics such as location, age profile, gender, any specifics, etc). Without this information you cannot expect to create an effective communication piece as the creative is strategically designed around a typical customer, talking to them in a way that engages with what matters to THEM). Please give details about who they might be, and if you are unsure say so: we will need to talk about defining this more clearly before starting the creative process. |
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5. DESIGN APPROACH |
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5.1.HOW would you like your product or services to be perceived by your target audience?
And what type of overall TONE of voice or approach would you like to project with your creative? |
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5.2. Do you have any preference for colours that we should consider using?
If your company have specific colour scheme that must be used in accordance with a branding style guide? See 5.2.1. below. |
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| 5.2.1. Is there an existing company brand? Logo, style, colours, etc. (If relevant please supply a website link as example for reference). |
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| 5.3. Do you require help with images for content in your website?
(From $45 + GST per image) |
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| When supplying images please note Wright Creative is not responsible to check if you have RIGHTS to use said images- it is assumed that you have all required copyright permission/clearances to make use of the images for commercial purposes. |
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| 5.4. If applicable, please list any examples of other creative examples/websites relevant to this design brief: |
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6. DEADLINE |
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| If there is a deadline date for completion, or launch date? Please provide more details here: (note that any rush work carries extra costs such as overtime surcharges and associated costs). |
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*Verification Code: 
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